Coverage of AI-powered search tools and platforms — including Google AI Overviews, Perplexity, ChatGPT Search, and more. Stay ahead of how AI is reshaping brand discovery, organic visibility, and the future of search.
AI Search
Google's cricket playbook says spend more on YouTube. The more interesting story is what AI search is doing to how fans find anything in the first place.
AI Search
Reddit's CEO says LLMs "would not exist" without Reddit data. The numbers back him up. Here's what AI search's most-cited platform means for everyone else.
PPC
Google Marketing Live 2026 brought a clear signal: ads and AI answers are merging. Here is what was announced, what it means for your paid media strategy, and why marketers who adapt now will have the edge.
AI Search
India leads the world in generative AI app downloads, yet most Indian brands are nowhere in the answers. This is your wake-up call and a clear path to getting your brand visible where your customers are already searching.
AI Search
Answer Engine Optimisation (AEO) is changing how Indian brands get discovered online. This complete guide covers what AEO is, how it works, and the exact strategies Indian marketers need to get cited by Google AI Overviews, Perplexity, and ChatGPT.