Marketing leader with 9+ years across agency and brand. Leading digital and performance marketing across India, US, Europe and other global markets. Featured in two Google Case Studies. Writing about marketing, AI, and the internet at AER.
AI Search
Google's cricket playbook says spend more on YouTube. The more interesting story is what AI search is doing to how fans find anything in the first place.
PPC
Google is folding Display campaigns into Demand Gen by 2027. Here's what advertisers stand to gain, what they lose, and how to prepare before auto-migration.
AI Search
Reddit's CEO says LLMs "would not exist" without Reddit data. The numbers back him up. Here's what AI search's most-cited platform means for everyone else.
SEO
The post-I/O takes split into two camps. Both are wrong. Google didn't kill SEO at I/O 2026. It quietly bifurcated the market into two economies.
PPC
Google Marketing Live 2026 brought a clear signal: ads and AI answers are merging. Here is what was announced, what it means for your paid media strategy, and why marketers who adapt now will have the edge.
AI Search
India leads the world in generative AI app downloads, yet most Indian brands are nowhere in the answers. This is your wake-up call and a clear path to getting your brand visible where your customers are already searching.
AI Search
Answer Engine Optimisation (AEO) is changing how Indian brands get discovered online. This complete guide covers what AEO is, how it works, and the exact strategies Indian marketers need to get cited by Google AI Overviews, Perplexity, and ChatGPT.